Test shots based on Storyboarding

plus costume fitting, checking that the 'bin bag' dress was plausible.

• these are the bench shots i wanted at the very beginning of the ad, they are good establishing shots as the audience is introduced to the character who is reading a magazine, they are made aware quickly that the magazine is being criticised. it also shows that the light outside is very suitable even in less-that-bright conditions.
• travelling shots as Sophie walks towards camera, this way we got to experiment with the travelling shot, i gained a lot of practice so when real filming was upon me, i would be fluid in my camera movements, it was a good idea to test this as we found that a good pace had to be established when walking towards me and the camera, otherwise the actress would be left behind or even treading on my feet as i didn't move swiftly enough.
• we used a tracking shot to show how we would film the 'paris hilton' figure, at first we saw the camera jumped a little as it followed her steps, but i found this was effective as it showed the airiness of her walk, as if she's in her own little world as she literally 'struts' through life, with ease.
• we then tested the dancing scenes, the high angle worked really well as we were able to see Sophie's feet working (hahaaa!) but the distance wasn't too great that eye contact couldn't be established between Sophie and the camera/audience. I played round with 'slowing' down the video, i thought when audio was added (with a heavy beat), it would be that more effective, and could also reflect the influence the alcoholic beverage was having on the character. But i then also tried speeding it up, i found this made the 'celebrity' look all the more comical and foolish, this would make it easier for the consumer to take sides with the character that criticises the celebrities and therefore they would be favouring the side on which the product lies.