POP-UPS,

i need to analyse pop-ups in order to understand them, then i can create my own working with the theme of my television/web ad and magazine cover.

Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well. A variation on the pop-up window is the pop-under advertisement, which opens a new browser window hidden under the active window. Pop-unders do not interrupt the user immediately and are not seen until the covering window is closed, making it more difficult to determine which web site opened them.

what i need from my pop-up ad:

• it needs to be bold and eye-catching, including an appealing image or phrase to prevent the consumer from clicking out of it.
• it needs to encourage the consumer to click on it, leading them to the product or website
• it could have a jingle/noise that accompanies it, to draw attention but this could also irritate the consumer.
• it needs to explain what it's offering