Name of The Magazine

i spent ages trying to create some new rearrangement of "YouTube" so the collaboration with them was obvious to the consumer, but everything i could think of seemed too obvious and unoriginal in it's sound, as when i personally hear a variation of Youtube i think of "RudeTube" the Channel4 programme.

eventually i came up with:

"editorREAL"

it contained the word editorial (and without the spelling, it sounds like it is on paper alone), so the consumer is instantly made aware that it is a magazine/editorial product. With the alteration to include the word REAL on the end, upon further investigation to the magazine (or through interest sparked from the spelling of the magazine name) the consumer would realise the content of the magazine is 'real people' rather than celebrity banter.

i feel it is quite catchy and easy to remember, plus it is easy to pronounce and unique in the sound, as generally magazine names are one/two syllables.