Ads that have Inspired me, or i Admire

1. Guinness - Surfer

This ad i always remember, alike my favourite music video it gives the audience a sense of being.. 'overwhelmed', it uses natural and STRONG imagery, wild horses and the masculine input of a group of surfers. What really appeals to me about this advert is the merging of the white horses and the 'white horses' of the waves (when the wind catches the wave and creates white mist/froth). It is a clever and original idea, and inspired by the 1893 painting 'Neptune's Horses'.

Surfer is a critically acclaimed integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred around a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed byJonathan Glazer, the piece went on to win more awards than any other commercial in 1999 (Clio Awards, D&AD Awards, Cannes Lions), and in 2002 was voted the "Best ad of all time" in a poll conducted by Channel 4 and The Sunday Times.

Wikipedia

2. MoneySupermarket.com

This ad appeals to me because it is humorous and relatable. The main protagonist (Omid Djalili) is blunt and straight-talking/ he doesn't beat around the bush.

His role in this television ad is to speak and act on behalf of the customer, he wants the best deal and mocks/baits anyone who says otherwise. He breaks down the fourth wall by speaking directly to camera, which makes him for appealing to the consumer, as he doesn't sugar coat what he wants and what he aims to get for you, he won't settle for less than the best deal. I plan to have my protagonist speak directly to camera as i feel this makes them for relatable and believable to the consumer. It also makes it more realistic, people often feel lost in film and/or television as they are stuck in the void that this is fictional, and when a character addresses them directly they are caught off guard and pay attention to what is said.

I find it very effective how a tracking shot has been used to follow Omid around, I would love incorporate this into my own ad, the challenge being to keep the filming smooth as both myself and the actor/actress travel.

The lighting is very good, Omid's face is clearly lit, to achieve this i may have to make my location outdoor, or make use of umbrellas, white board or foil (i've been told is very effective) so my actor/actress' face is clearly lit for the camera to pick up, as i hope the plot to be very satirical/sarcastic, emotion in my protagonist's face is important and needs to be registered.

Lighting would be vital for this.

The transitions are quick cuts (see 00.16) and this is effective for keeping the advert at a fast-pace, fitting the dialogue which is loud and blunt.