The Task At Hand

There were twelve different tasks on offer, twelve different case studies that would complete the greater part of our A2 coursework, and so i had to choose something that appealed to me and i was confident i could complete comfortably and to as high standard.

I narrowed it down the the four that appealed most to me, this did not include the music video option or the "design your own website", i felt with both i couldn't easily apply personal interests to, i would've found it difficult to find a band for a music video which would've been problematic, and although skilled in IT - to make a website in it's entirety is out of my depth.

I chose to consider the following:

• A promotional package for a new film, to include a teaser trailer, together with two of the subsidiary tasks.
• An advertising package for a new product or service, to include two television advertisements alongside other advertising forums.
• A short film in its entirety, lasting approximately 5 minutes, which may be live action or animated or a combination of both together with two of the three subsidiary task.
• A five minute documentary, along with a double-page spread from a listings magazine focused on the documentary and a newspaper advertisement for the documentary.

I've only completed one year of Media Studies and so only ever had experience in creating an Opening Title Sequence, and so it would've been the easiest choice to choose the promotional package for a new film as i could easily stick with genres and techniques i had experience in.

But I've decided to choose:

3. An advertising package for a new product or service, to include two television advertisements alongside two of the following options:

• a radio advertisement
• a television programme sponsorship sequence
• a web-based pop-up

i chose this because i felt it's "new grounds" to me, also after discussion into initial ideas already - i've realised that my television ad can greatly relate to the postmodernism studies completed in class, i can use not only postmodernism in the advert content but i can use postmodern techniques to promote it and the product such as:

• a new approach to magazine advertising and layout
• social networking, use of audience feed back and participation
• youtube content and ability to promote

i have decided to continue into my second year working alone after the misfortunes of last year, i would've liked to work in a pair or three as it would lighten the work load and allow for multiple opinions within the project.

But i felt the same problems could arise and also nobody else in the class chose to do the television advertisement. I think choosing a project to allow myself into a group would mean my work wasn't up to as a high a standard, as i wouldn't be as interested in the product.