Reaching The Audience

In the 21st century it seems we encounter media in a thousand forms everyday, we in Britain are said to be a "surveillance society", as we are observed day to day, . We have access to the media even unintentionally, whether that be passing billboards on the street, hearing an ad on the radio or watching the ad breaks on television. We are unintentionally being observed within media as an audience, to see what we want so needs can be met.

i tried to list the ways in which I have accessed media in the past week or so, and how it has involved and interacted with me.

for a better version of this draft, see the Prezi below.

How have I accessed Media recently, how have I interacted with Media and how has it involved me? on Prezi

Looking further into how i reach my Audience..

it's thought that because we interact with media everyday, as an audience we can be manipulated very easily, whether it be into purchasing something, or even into believing a certain idea without any real evidence to back up our opinions, simply because of what we may view or hear through television/radio/word-of-mouth/internet etc. For example, violent crimes have increased over the past 20/30 years, correlating the development in computer games which have become more obscene (more violence, nudity, drink and drug use), and are being used by younger people despite the restrictive certificates given (to both film and games), some could assume that the influence of violent content could influence younger people to commit crimes, it could be desensitising them to violent/destructive imagery and actions.

While some critics would say that the media now has less influence over how we feel and act, as we are now more knowledgable about what is happening around us, we are more likely to make informative opinions and decisions; we seek information and have better access to it.